The world of business is continuously changing, and our culture’s obsession with technology demands that entrepreneurs evolve, too. In many ways, there’s never been a better time to start a business. With the rise of the internet, opportunities abound through digital marketing to reach new and ever-expanding markets.

So how do you navigate the digital era when the goal isn’t just to survive as an entrepreneur but to thrive? At Your Entrepreneur Society, we spend a lot of time helping Small to Medium Businesses (SMBs) grow, and digital marketing is a significant part of that effort.

Whether you’re a new startup or an established local business, digital marketing is essential to the long-term success of your brand. When it comes to staying competitive, any entrepreneurs unwilling to adapt to digital trends get left behind. That’s why we’ve compiled a list of five top reasons why entrepreneurs should use digital marketing. Let’s jump right in! 

1. Expand Your Reach

 

Think of digital marketing as your go-to toolkit for entrepreneurial outreach. Inside your toolbox, you’ll find the nuts and bolts required to build a business —  and it never comes down to just one tool.

The internet offers unique, unparalleled access to myriads of local and international audiences. Businesses can use a strategic combination of digital marketing practices, like web pages, blogging, email marketing, and social media, to reach heaps of new customers online. After all, how can you make a sale on your products or services if nobody knows you’re in business? 

 

2. Grow Your Brand 

 

Let’s talk about entrepreneurial growing pains — yes, we all get them at some point! Building brand awareness and maintaining relevance are two of the most difficult ongoing challenges SMBs face. Fortunately, building your online presence is a great way to get your business out into the world and convert new audiences into paid customers.

Social media is a great place to start. According to this 2018 Facebook study, 86% of Canadian consumers use social media to discover new products and services online. Talk about a huge market! Consistently posting relevant, targeted content across the social media channels most suitable to your customer helps increase brand awareness.

 

3. Stay Competitive

 

You might be reading this and wondering, “Okay, so without digital marketing, we fall behind, but if every business uses digital marketing, how is it possible to get ahead?” The truth is, not all businesses use digital marketing yet. For those that do implement a digital marketing strategy, you get a sneak peek right into their playbook. 

It used to be that you had to covertly keep an eye on your competition from secluded street corners or through tedious market research. Nowadays, you can track competitor success straight across their social media channels. Keep an eye out for what types of content they post and tweak your own strategy based on how their content performs.

 

4. Improve Your Marketing ROI

 

Traditional marketing tactics like offline ad campaigns, billboards, or T.V. commercials are notoriously expensive. Digital marketing, on the other hand, is an affordable alternative with powerful results.

Consider social media ads. Let’s say you’ve posted some brilliant blog content on Facebook that performs well with your followers, so you decide to boost the post. Even at rates as low as $3, you can get your content — an extension of your brand — in front of thousands of people uniquely targeted based on their personal details and activity within the social media platform. You can’t buy that kind of precision just anywhere! 

 

5. Enhance Your Entrepreneurial Network

 

Digital marketing isn’t just about connecting with your direct customers; it’s also a fantastic way to network with other SMBs, both locally and abroad. Digital marketing empowers you to present your business as an industry leader, too, which is particularly vital in the business-to-business (B2B) industry. Sharing highly valuable content that your fellow entrepreneurs relate to, just the same as your customers, is a win-win. 

Despite the various benefits of digital marketing, many businesses remain resistant to adaptation. While there’s certainly still merit in implementing traditional marketing methods, companies should take advantage of modern digital alternatives. With even the smallest digital shifts, you’ll be pleasantly surprised by the results. Trust us — entrepreneurship is what we do!

Want to connect with other like-minded entrepreneurs? Join our YES Victoria community on Facebook, and keep tabs on upcoming events and learning opportunities!

Join us at the 12th Annual YES CHARITY GOLF TOURNAMENT
Presented by Platinum Events and YES Victoria in support of the Pacific Centre Family Services Association!

Tuesday, July 23rd, 2019
Location: Bear Mountain Valley Course

Details:
11:30 am to 1:00 pm Registration,Range Warm-up
1:30 pm Shotgun Start
6:30 pm Cocktail Reception, Closing Ceremonies, Dinner and Networking

Player Registration:
$225 each – $175/player for a foursome or for YES Members
$80 each – Dinner Only

Sponsorship Opportunities:

Title Sponsor – $ 3,000
Premium exposure and branding associated with this event
Opportunity to speak for 2 minutes during closing ceremonies
Foursome for the event – $1000 value
4 extra lunch buffets – $400 value
Additional Social Media promotions leading up to and after the event

Cart Sponsor – $2,500
Exposure and branding during event
Signage on all carts
Foursome for the event
Additional Social Media promotions leading up to and after the event

Lunch Sponsor – $ 2,000
Exposure and branding during event
Foursome for the event
Additional Social Media promotions leading up to and after the event

Hole Sponsorship (18 available) – $ 1500
Opportunity to provide an activity, giveaway, or product sampling
Hole signage
4 entries into the Golf Tournament

Hole Sponsorship – $ 1000
Opportunity to provide an activity, giveaway, or product sampling
Hole signage
2 entries into the Golf Tournament

Goodie Bag Sponsorship – $500
Logo on Goodie Bags
Exposure and branding during the event

TO REGISTER:
https://westin-bear-mountain-golf-resort.golfems2.com/event/yes-golf-tournament-2019

FOR MORE INFORMATION or to sponsor or provide auction items or prizes….

CONTACT:
Platinum Events: info@platinum-events.ca or 250.818.0530
YES Victoria: admin@victoriayesgroup.com or 250.732.0986

Thank you to The Strathcona Hotel Inn for opening your doors and welcoming us to your gorgeous venue!

We hope you enjoyed us for our Summer Mixer!

This is what building community and connections is all about.  We look forward to seeing you all and working with you throughout 2019 to your business success!!!

Telephone

250-588-8843

Email

It has been extremely difficult to watch the devastation of that the wildfires have had on the community of Fort McMurray and the surrounding areas.  We all want to help as much as we can.  These Vancouver Island-based entrepreneurs have formed Consultants 4 Cause, a brilliant way for local businesses to gain valuable knowledge while helping our neighbours during this most challenging time.
Founded by five motivated and passionate University of Victoria commerce students with over 10 years of experience in marketing and digital strategy, Consultants 4 Cause (C4C), strives to help people and businesses better understand online and personal marketing and give back to local communities and those in need.
Consultants 4 Cause helps you increase your social media presence and website use-ability, and 25% of ALL revenue donated to aid victims of the Fort McMurray fires.
Build your online presence, learning from C4C’s Hootsuite Certified Team, who will adapt their program to your knowledge level.  Offering great rates and packages for individuals and corporations, all while supporting those devastated by the forest fires impacting the Fort McMurray community, Consultants 4 Cause is the perfect win-win for your business and community.  The skilled professionals of C4C’s consulting team share the skills and expertise you need to succeed online.
Click HERE to find the right package for you and your business, or get in touch at consultants4cause@gmail.com or (205) 588-8843 to find out how the team can help.

Location: YES Office Space (#107- 1208 Wharf St., Harbour Level)

If you haven’t had a chance to visit the beautiful new YES office, here is what you are missing out on:

 

Enjoy the beautiful view!

Take advantage of this fantastic work space!

 


Need a new office space for your business?

 


We have the space for your business to grow!

 


AND GROW!

 


Use the conference room

 


Meet & Network with brilliant entrepreneurs and professionals!  Come work with Joe, Liza, Ben, ChrYs, Wallace, Atley, Krista, Sherri & Matt

 


Delicious FreeFlow coffee & tea

 


In the historic Hartwig Court Building

 


Call Phil or talk to Matt (in the office daily from 11am-3pm), and reserve your spot today!

Elite
10% Discount for all YES Members! 

 

Elite-Sportswear-&-Awards-Ltd-(March 2nd)

Ali Ruddy

Today'sLifestyleConceirge
CEO @ Today’s Lifestyle Concierge

Integrity * Passion * Trust – The foundation of our services
http://www.todayslifestyleconcierge.com

 

Email: ali@todayslifestyleconcierge.com
Phone: 250-886-2930

 

Mission Statement

Focused on customer service and going above and beyond for clients.  Our mission is to provide superior, professional and friendly concierge services while building long-lasting, trusting relationship with clients.

 

Services

– Corporate Services
– Relocation & Household Management
– Day to Day Services
– Seniors & Family Care
– Personal Time & Vacation Planning

Max Furniture would like the YES community out to participate in the 4th Annual Give Where You Live Fundraiser event for the United Way of Greater Victoria.

Max Furniture will be hosting this charity event at their 1-2745 Bridge St. location on Wednesday, February 24th from 5 pm-7 pm.  Appetizers and drinks will be provided, and there will be a 50/50 draw and silent auction to raise money for the United Way of Greater Victoria.

Also, please check out the poster below for other great ‘Raise the Red’ events that will be happening around Victoria over February:
UW-RTR-PartnerAdJan24-16

Location: Hawk & Hen (531 Yates St.)
Date: Thursday, December 10, 2015
Time: 7 pm – 10 pm (or when the merry-making is done)
Cost: $35 (Members) & $45 (Non-Members)
Includes: a 3-Course Menu (GF & Vegetarian) + Drink (Beer or Wine)

YES_XMAS_PIC

YES is very excited to invite all YES Members, as well as the public, to Hawk & Hen (531 Yates St.) on Thursday, December 10th to enjoy a 3-course menu that includes both gluten free (GF) and vegetarian options, as well as a glass of beer or wine.

There will be door prizes, mingling and, as always, the great YES members.  The Annual YES Christmas Party is a great chance to enjoy West Coast influenced food prepare with local ingredients and join in some great holiday spirit.

 

For tickets, please contact Phil Bisset-Covaneiro at (250) 882-2200 or info@victoriayesgroup!

We look forward to seeing you all on the 10th at Hawk & Hen to celebrate the season.

Artisan Wines is another amazing sponsor this year to the FFC. You can find Artisan Wines in the Victoria Public Market at the Hudson and check out their amazing selection of wines. We are looking forward to having them at the event on May 21st at Moxie’s at Yates – Victoria.

Don’t forget your tickets!  Find them here: http://fashion-for-a-cure.eventbrite.ca